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Strategic Use of Historical Narratives among Canadian Whisky Distilleries

发布日期:2018年04月18日

主讲人:Maxim Voronov Ph.D.

Dr. Voronov received his Ph.D. from Columbia University (2006), where he also earned MPhil (2005) and MA (2003). His BA (Magna Cum Laude) is from Connecticut College (2000).

He conducts research on how culture (such as institutional arrangements, social norms, and history) influences organizations and people, as well as on how culture can be used strategically. He is especially interested in the roles that emotions and power play in these processes. Dr. Voronov is work appears or is forthcoming in such leading management journals as Academy of Management Review, Academy of Management Journal, Journal of Management Studies, Human Relations, and Organization, among others.

Dr. Voronov is on the editorial boards of Academy of Management Review and Journal of Management Studies and also reviews for a variety of other leading scholarly journals, including Academy of Management Journal, Administrative Science Quarterly, Organization Science, Organization Studies, Organization, Human Relations, and Entrepreneurship Theory & Practice.

 Dr. Voronov is awards and distinctions include Best Paper Award from the CMS Division of the Academy of Management (2010, with Russ Vince) and Best Paper of 2009 from International Small Business Journal (with Dirk De Clercq). His 2012 Academy of Management Review article (with Russ Vince) was a finalist for the OMT Division is Best Published Paper Award.

 

内容概要:

While both scholars and the general public often treat authenticity as inhering in people or objects, it is actually an socio-symbolic accomplishment, requiring authenticity work. Some organizational scholars have begun to study the use of historical discourses in authenticity work, but the historical narratives have tended to be treated as readily accessible and available for activation, as needed. In contrast, we argue that such authenticity work consists of constructing history in a manner that endows the historical narratives with moral and emotional force that enables a shared sense of goodness and virtue between organizations and key audiences. We report the results of an inductive study of the Canadian whisky industry, where decades of neglect have allowed Canadian whisky’s reputation to erode. This study investigated the challenges associated with recreate Canadian whisky tradition and the strategies used by distilleries and Canadian whisky advocates in attempts to challenge solidified perceptions of the category and of individual organizations. We describe two uses of historical narratives in such authenticity work: style-focused work emphasizes continuity with the past; character-focused work emphasizes a recapturing of the values that have been eroded or lost.